News & Events


June 25, 2019

  • Round 15 winners span 11 Detroit neighborhoods throughout the city
  • Represent 72 percent minority-owned businesses, 64 percent women-owned businesses and 72 percent Detroit-resident owned businesses

JUNE 25, 2019 (DETROIT) – The Detroit Economic Growth Corporation today announced 53 business winners as part of its Motor City Match (MCM) program to support small-business growth in Detroit. Eleven of today’s Round 15 business owners received cash grants totaling nearly $500,000. The program, celebrating five years of building retail density, awards entrepreneurs a variety of resources to help them get from “idea to open,” including business plan, space, design and other technical assistance.

“Over the past four years, the Motor City Match program has helped cultivate a whole new generation of entrepreneurs in our city,” said Mayor Mike Duggan. “In addition to bringing more goods, services and jobs to our neighborhoods, this program is helping to reactivate vacant storefronts along many of our commercial corridors.”

Playa Vs. Playa, a gaming and entertainment business in the Fitzgerald neighborhood, is one of the cash recipients awarded today. Owner Lance McGhee, II, received a $60,000 cash award to help rehabilitate his building and purchase furniture and equipment. He said Playa Vs. Playa will provide the surrounding communities with an inclusive, safe cross-generational facility that features e-sports competitions and training, as well as contemporary and retro video and board games.

“We are turning a dilapidated structure into a place where students, families and neighbors can interact in a positive and fun setting,” McGhee said. “Playa Vs. Playa is near both Mumford and University of Detroit high schools, making it a safe and convenient place for kids to come after school. The building will have a small kitchen and smoothie bar, and feature a multi-purpose room available for classes, meetings, parties or other community events.”

Other Round 15 cash awardees include:

  • The Greenwood District Company, a men’s and boy’s clothier at 17221 Mack Ave.
  • The Gathering Coffee Company, a philanthropic-based coffee shop at 2831 East Grand Blvd.
  • Motor City Brewing Works, a micro-brewery in the heart of the burgeoning Liv.7 corridor
  • Yes We CNA, a training center helping people become Certified Nurses Aids at 18810 Woodward Ave.

Motor City Match continues to grow Detroit’s small-business landscape

The MCM program has successfully aided more than 1,300 entrepreneurs through 15 rounds. Through its pipeline of resources MCM has awarded $7.5M in cash grants to 170 entrepreneurs on their journey from “idea to open.” Combined with its other small business programming, DEGC is creating a sustainable small-business environment that nurtures new concepts and ideas. Other business owners have received a variety of other critical services, including finance workshops, design, technical and business planning assistance, and business/building matchmaking. MCM awards are presented in four categories: matching cash grant, assistance with business planning, design or location selection. Round 16 applications are currently being scored.

Through 15 rounds of the program:

  • 81 percent are minority-owned businesses
  • 70 percent are women-owned businesses
  • 63 percent are businesses owned by Detroit residents
  • Total cash grants: $7.5 million
  • Total leveraged investment: $41 million
  • Total business open: 64
  • Total businesses under construction: 49

“Small-business success is crucial to the overall prosperity of Detroit, including adding neighborhood jobs, building our city’s middle class and creating a culture of entrepreneurialism in the city,” said Kevin Johnson, DEGC President and CEO. “The MCM program launched as the first of its kind in the country nearly five years ago. Fast forward to 2019, and we’re seeing increased small-business density in our commercial corridors and new opportunity for residents to share Detroit’s prosperity.”

About Motor City Match

Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of Housing and Urban Development (HUD). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Fred A. and Barbara M. Erb Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative and the W.K. Kellogg Foundation.

Motor City Match Round 15 Cash Awardees (awardee photos available at

  • Detroit Mini Donut – $5,000
    • Mobile food truck turned store-front bakery
    • 204 E. Grand River
  • The Lexington – $20,000
    • Historic bar offering industry education
    • 5063 Trumbull Suite 1
  • Greenwood District Company – $25,000
    • Mens’ and boys’ clothing boutique
    • 17221 Mack Ave.
  • The Gathering Coffee Company – $30,000
    • Philanthropic coffee company
    • 2831 East Grand Blvd.
  • Yes We CNA, LLC – $30,000
    • Certified CNA trainer with affordable options
    • 18810 – 18820 Woodward Ave.
  • Umi’s Comfort – $50,000
    • Workshop and functional textile art shop
    • 12200 Petoskey
  • Playa Vs. Playa – $60,000
    • Cross-generational, inclusive, and safe gaming facility
    • 15850 Wyoming Ave.
  • Social Tykes – $60,000
    • Affordable youth play place
    • 1500 Michigan Ave.
  • Polished Lounge, LLC – $65,000
    • Neighborhood nail salon
    • 4417 2nd Ave., 48201
  • Motor City Brewing Works – $75,000
    • Oldest operating micro-brewery in Detroit
    • 19350 Livernois
  • Toma Detroit – $80,000
    • Latin inspired cuisine, cocktails and tasting room
    • 1828 Michigan Ave.

Motor City Match Round 15 Business Plan Awardees

  • Byron D. Brooks Enterprise LLC
  • Children Zone LLC
  • CMF (Coffee Market Food Court)
  • Culinary Girl Creations
  • Damelo Cafe
  • Detroit Outdoor Entertainment, LLC
  • Diamond Place
  • Eclectic Love
  • Fun Factory
  • Jax & Tag
  • Joy of Nails LLC
  • June Music
  • Lightwork Studios
  • Loretta’s Hall & Salon Studio
  • Mellifera
  • Mi Amore Studio
  • My Pet Gets Everything
  • Oakland Group Connections
  • Philip Security Services
  • Planetary Stewards of America
  • Polish’D Palace
  • Red River, LLC. dba Lucious Conway’s Made For You
  • SCW Youth Center
  • The Dog House
  • The Fitting Room Boutique & Accessories
  • The Peach Biscuit Cafe’
  • For Keith Sake Hall Rental
  • Swint Logistics Group

Motor City Match Round 15 Space Awardees

  • Gracious Hearts, LLC
  • CURE
  • C.H.I.P.
  • Pingree Mfg L3C
  • 1701 CrossFit
  • Musicnaire
  • Creative Empowerment Counseling Services, LLC
  • Honey Detroit, LLC
  • Platters Chocolatier LLC

Motor City Match Round 15 Design Awardees

  • The Haute Dress
  • Turning Headz Beauty Bar
  • Glass Block Express