News & Events


December 17, 2019

  • After 16 Rounds of Motor City Match, 83 percent of overall winners are minority-owned businesses and 72 percent women-owned
  • Total of 87 operating brick-and-mortar businesses, with an additional 51 under construction
  • Round 16 includes awards cash, space, business plan, design and building
  • $250,000 in cash awards granted to eight businesses in Districts 1, 2, 4, 5 and 6 for Round 16

NOV. 20, 2019 (DETROIT) – The Detroit Economic Growth Corporation today announced 35 winners as part of its Motor City Match program to support small business growth in Detroit. Eight of today’s Round 16 business owners received cash grants totaling $250,000. The program, celebrating five years of building retail density throughout the city, awards entrepreneurs a variety of resources to help them get from “idea to open,” including business plan, space, design and other technical assistance.

“The Motor City Match program is helping grow Detroit’s commercial corridors by opening doors for entrepreneurs,” said Kevin Johnson, DEGC president and CEO. “The program is reactivating vacant storefronts, helping businesses offer the products and services residents want, adding local jobs and increasing minority participation in Detroit’s economic prosperity.”

Motor City Match continues to grow Detroit’s small-business landscape

Combined with its other small business programming, DEGC is creating a sustainable small business environment that nurtures new concepts and ideas. Business owners have received a variety of critical services, including finance workshops, design, technical and business planning assistance, and business/building matchmaking. MCM awards are presented in four categories: cash, space, business plan, design and building.

Through 16 rounds of the program:

  • 83 percent are minority-owned businesses
  • 72 percent are women-owned businesses
  • 65 percent are businesses owned by Detroit residents
  • 1,379 total business served
  • Total cash grants: $7.75 million
  • Total leveraged investment: $42 million
  • Total business open: 87
  • Total businesses under construction: 51
  • Nine building awards were included in Round 16

“Small business success is crucial to the overall prosperity of Detroit, including adding neighborhood jobs, building our city’s middle class and creating a culture of entrepreneurialism in the city,” said Pierre Batton, DEGC Small Business Services vice president. “The MCM program launched as the first of its kind in the country nearly five years ago. Today we’re seeing increased small business density in our commercial corridors and new opportunities for residents to share in Detroit’s prosperity.”

 About Motor City Match

Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of Housing and Urban Development (HUD). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Fred A. and Barbara M. Erb Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative and the W.K. Kellogg Foundation. Motor City Match applications are available quarterly. More information is available at

Motor City Match Round 16 Cash Awardees

  • Ice Cream Plant – $25,000
    • Vegan and allergy-friendly ice cream manufacturing
    • 1520 Adelaide, Suite D
  • Lush Yummies Pie Co. – $25,000
    • Bakers of Lemon Butta Pies and other treats
    • 1520 Adelaide, Suite C
  • The Heat Factory – $25,000
    • Sneaker resale store
    • 20114 Livernois Ave.
  • Milk & Froth – $25,000
    • Premium hard-scoop ice cream shop
    • 535 Griswold St.
  • Esto’s Garage – $30,000
    • Mexican restaurant serving local residents
    • 1811 Parker St.
  •  Parker Avenue – $30,000
    • Nail and facial care and personal care goods retailer
    • 229 Orleans Bldg. 6
  • Morningside Cafe – $40,000
    • Coffee, entertainment cafe
    • 16369 E Warren Ave.
  • Seeds of Knowledge – $50,000
    • Daycare/preschool
    • 15101 W. McNichols

Motor City Match Round 16 Business Plan Awardees

  • London’s Alley
  • SugaredCoated
  • MF Solutions
  • Four Eyes Foods
  • Chetoney Private Catering, LLC
  • Acre and Slate Construction Services
  • 6 & Park
  • My Secret Boutique
  • The Healing Café
  • Washington Construction
  • Awesome Auto Glass
  • Sturdivants Construction Corporation

Motor City Match Round 16 Space Awardees

  • Fierce Staffing Services
  • Jack Allen Construction
  • Public Thrift
  • True Desserts
  • 2705 Forth Events
  • Cook Like A Boss, LLC
  • Team Elite, LLC
  • Video Game Design Camp 4 Kids
  • Lovin’ Touch Learning Center
  • Street Beet
  • Mack Brothers Lawn Service

Motor City Match Round 16 Design Awardees

  • Light Box Performance
  • Daddy’s Diner & Cream CheeseCakes
  • Black Bottom Brewing Company Incorporated