Program Awardees

Every quarter, Motor City Match provides technical assistance awards and cash track grants to a select number of Detroit entrepreneurs who have completed our application

Round 18 Cash Awardees

Joyola Mei Hair
$25,000 Grant

Council District: 6
Location: 1432 Michigan Ave
Neighborhood (District): Corktown

Description: Joyola Mei Salon provides customers with a novel holistic and eco-luxury salon experience by offering services that align with their needs and values. Operating in Corktown, the salon will appeal toa bright, busy, professional, eco-conscious women and male-identifying clientele who seek sustainable practices for the good of people and the planet.

Past MCM Awards: Business Plan Awardee, Space Awardee
Existing Business opening in its first permanent location

Fork in Nigeria
$30,000 Grant

Council District: 6
Location: 4219 Woodward
Neighborhood (District): Cultural Center

Description: Fork in Nigeria began as a food truck serving Detroiters with authentic Nigerian cuisine. After expanding to two food trucks serving metro Detroit and Chrysler plants, Motor City Match will help Prej open his first brick & mortar location on Woodward in Midtown Detroit.

Mobile Business opening in its first permanent location

Past MCM Awards: no previous awards

$30,000 Grant

Council District: 5
Location: 3011 W Grand Blvd
Neighborhood (District): New Center
Description: Mature is premier menswear clothier based in Detroit that provides a balanced wardrobe for the elevated lifestyle. The store offers a unique blend of contemporary casual and modern upscale attire speaks confidence and distinguished style. Positivity, style and attractive character is the foundation of Mature. Owners Darryl& Dekoven Humes help provide strategy to enhance your shopping experience; to build wardrobe with an affordable investment.

Existing business moving from pop-up to permanent location

Past MCM Awards: Design Awardee

Detroit Dance Center
$35,000 Grant

Council District: 6
Location: 831 Selden St
Neighborhood (District): Midtown

Description: Detroit Dance Center’s (DDC) mission is to bring the spotlight back to the immense talent that Detroit has to offer through dance education. Partners Linda, Jasmine, & Dominique’s focus is to provide a state-of-the-art dance facility that encompasses all dance genres, allowing students to have the proper training to have a professional career in dance, and cater to the underserved communities in Metro Detroit.

Past MCM Awards: no previous awards

Existing Business open for over 5 years

RAMP Detroit
$35,000 Grant

Council District: 4
Location: 4849 Canyon Street
Neighborhood (District): Cornerstone Village

Description: RAMP Detroit is a sport performance center helping individuals live a pain free life and getting them back in the game, whether they are recovering from injury or trying to reach their full potential. Owner Erin Johnson focuses on providing a wellness/recovery lab that offers manual therapy using innovative technology and studio space for performance training

Past MCM Awards: Design Awardee, Space Awardee

Existing business moving to new permanent location

The Sandwich Lobby
$35,000 Grant

Counncil District: 4
Location: 10630 Morang
Neighborhood (District): Moross-Morang

Description: The Sandwich Lobby is a family-based company that will sell a variety of soups, sandwiches and baked potatoes on Detrot’s Eastside. The company will promote healthy, wholesome menu options, including vegan sandwiches, fresh vegetables and low sodium fresh deli meats. The Sandwich Lobby will offer fast, convenient, healthy food options for their neighborhood.

Past MCM Awards: no previous awards

Dulce Café and Bakery
$40,000 Grant

Council District: 4
Location: 17233 Mack Ave
Neighborhood (District): Cornerstone Village

Description: Dulce Café and Bakery is upscale café and bakery serving gourmet sandwiches, custom salads, custom cakes and pastries. Currently, Dulce operates a thriving catering operation and sells wholesale to local businesses and direct to customers through online orders. Opening this location on Mack Avenue will allow owner LaNesha Matthews to scale up existing operations and add new revenue streams.

Past MCM Awards: no previous awards

Home-based and mobile Business opening in its first permanent location

Supreme Cafe
$35,000 Grant

Location: 18111 Wyoming St
Neighborhood (District): Schulze (2)

Description: Supreme Cafe serves all natural, organic, gourmet food. Owner Jamaal Muhammad focuses on ensuring all products are 100% made with quality care and the very best ingredients. Supreme Café prioritizes giving back to the community through food giveaways, inspiring the youth, helping the elderly, and teaching and training Detroiters.

Past MCM Awards: no previous awards
Existing Business opening in its first permanent location

Detroit Soul
$60,000 Grant

Council District: 4
Location: 14300 E. Jefferson
Neighborhood (District): Jefferson Chalmers

Description: Detroit Soul is a family-based restaurant talented in a healthier approach to soul food preparation and catering services. The same care placed in the cooking process is also invested into the customer service experience. We enrich the economic conditions within the neighborhood by providing employment and community support.

Past MCM Awards: no previous awards

Existing business opening second location

Breadless Corporation
$50,000 Grant

Council District: 5
Location: 2761 East Jefferson Avenue Unit A
Neighborhood (District): Rivertown

Description: Breadless is a Detroit-based and Black-owned sandwich shop for breadless eaters. Breadless offers savory on-the-go sandwiches made with leafy super greens that empower a health-conscious lifestyle and aims to be a home for those who are used to ordering off of the menu.

Past MCM Awards: Space Awardee

Pop-up and mobile business opening in its first permanent Total Expected

Lily’s & Elise, LLC
$45,000 Grant

Council District: 2
Location: 19037 Livernois
Neighborhood (District): Bagley

Description: Lily’s & Elise is a Tea Cafe specializing in small bites, pastries, and craft cocktails. Their brand also offers floral and event services, catering, three mobile units, and lifestyle goods. As tea is the second most consumed drink, Lily’s & Elise will serve the neighborhood and attract customers from all over metro-Detroit, including every race, status, and gender.

Past MCM Awards: Design Awardee

Pop-up and mobile business opening in its first permanent location

Welcome Home Yoga & Wellness
$40,000 Grant

Council District: 2
Location: 6375 West Seven Mile Road, Suite 103
Neighborhood (District): Bagley

Description: Welcome Home Yoga & Wellness is a neighborhood yoga, meditation, and community gathering space, offering stress relief and wellness services. Mind/body integrative practices, such as yoga and meditation, have been shown to relieve stress, anxiety and other physical ailments. Welcome Home will provide a foundation for exploring healing, recovery, balance and transformation for Detroiters.

Past MCM Awards: no previous awards

Existing business moving from pop-up to permanent location

Hooked on Books Childcare
$40,000 Grant

Council District: 1
Location: 24532 West Mcnichols
Neighborhood (District): The Eye

Description: Hooked on Books Childcare is an existing in-home childcare service open since 2015. Hooked on Books focuses on social and emotional development and offers care for children ranging from 6 weeks of age to 8 years old. Services include before and after school care, along with on-day drop-in service and part time or full-time care

Past MCM Awards: Design Awardee

Home-based business opening in its first permanent location

Round 18 Design Awardees

Naturally FLYY Detroit
Women's boutique offering unique apparel
17337 Lahser Rd.
Council District 1
Great Lakes Property Management Group, LLC
Handyman Training Center
10321 Puritan
Council District 2
Motor City House of Stone
Wholesaler of Natural Stone Slabs
8311 Fenkell Street
Council District 2
Adelaide's Market
Eclectic Bodega with Breakfast Tacos
13880 Joesph Campau
Council District 3
Lovin' Touch Learning Center
Extended Hour Childcare Center
2470 Collingwood St
Council District 5
Sister Pie Headquarters - SISTER SPACE LLC
Bakery serving pie, cookies, classes
1415 Parker Street
Council District 5
Forris Enterprises DBA Baby University
Childcare, co-working and parent development
4141 Mitchell St
Council District 5
Hope for Flowers, L3C
Fashion design, education, and training
71 Garfield Street
Council District 6
Paradise Deli and Marketplace
Deli and cafe serving global cuisine.
4731 Grand River
Council District 6
Third Place Winner, LLC D/B/A "Bronze" @ 1452 West Alexandrine
Cafe serving coffee, cider, beer
1452 West Alexandrine
Council District 6

Round 18 Develop Awardees

AZA Beverages
Organic using local ingredients infused with Egyptian hibiscus
Bamboo Beauty, LLC
Beauty and wellness retail products
Black Diamond Beauty Supply Co. LLC
Beauty supply selling retail products
Boblife Films Company llc
Filming events, marketing/advertising and audio engineering
Braids by briiee llc
Service women and men in the hair industry
Byron D. Brooks Enterprise LLC
Audio-Engineering, Consulting, and community development.
Canvas On Scene
Painting Parties on Location or DIY
Cascade and Monroe
Food and Catering
Consistent Health and Wellness
Provide 24 hour vegan food
STEM based natural cosmetics
J. McCray Style LLC
Retailer selling fashion and accessories
Joy of Nails LLC
Nails, pedicures supplies and training
Little Blessings Learning House
Provides childcare services
My Secret Boutique (Robin Renee Detroit)
Make sell handcrafted leather products
Mahatma Candles LLC
Handcrafting Bath, Body, & Home Goods
Luffy's Kitchen
Serving authentic Nigerian food
Our Party Could Be Your Life (dba Haute to Death)
Live arts and music venue
Premier Contractors of Michigan, LLC
Repair, and restoration of properties
SMC Collections LLC
Lingerie Company
Thumbprint Fulfillment
Warehouse, distribution and fulfillment center for global goods
The Bag Lady Detroit
Restaurant serving seafood
Tha Eccentric Style LLC
Hair Salon up-keeping local customers hairstyles
Tasty Fixin's Catering LLC
Kitchen servicing New & existing food trucks
Sunny Solutions LLC
We provide solar consultation engineering and performance
V& L's Soul Food Restaurant
Catering Company selling food and desserts

Round 18 Plan Awardees

Minds That Wonder LLC
Multimedia educational support services and products
Ms Wilkins Place Community Thrift Store
Retail shop that offers gently used clothing, household goods, and furniture
Better Miles Food Truck
Mobile food trailer attemoting to expand as a commisary kitchen
Cleodii VIhjen
Detroit-based clothing brand selling unique loungewear
Timmor's Tempting Treatz
Bakery serving desserts any occasion
Zippy's Coffee
Trailer/drive through serving coffee
Cooper Irby Brewster Professional Services
Commercial insurance agency
The Great Divine Center
Womens health clinic
Abigail School of Dance
Providing ballet training for youth
Verdure Freshe
Indoor Vegetable & Tilapia Farming
Creole Soul Detroit
Carry out restaurant serving lunch and dinner
Walter Pat's Bakery Cafe
bakery café serving breakfast and lunch
Of Businesses Owned By Detroiters
Are Minority-owned Businesses
Are Women-owned Business

Early Stage

Plan Track

Formalize your early-stage business or next big idea through our business plan writing course. The plan track guides new and informal businesses through creating a business plan, registering as the appropriate legal entity, and becoming transactional.

Taking the Next Step

Develop Track

Take your revenue generating business to the next level. This program track will  help transactional mobile, digital, or home-based businesses refine their current operations to determine the appropriate permanent space for their business to develop.

Design Your Location

Design Track

Access architectural expertise. New business owners that have a location in Detroit get matched with a professional Design team to create the appropriate design, plans, and drawings to begin the build out of their space.

Open for Business

Cash Track

Work with our team to close your projects financing gap and get open to the public. Establish relationships with traditional and community lenders. Leverage our grant funds to cover critical expenses.

Application Process:

1. Quarterly Applications

2. 90-day application period

3. 30-days open application

4. 60-day evaluation period

5. Finalists notified within 30 days of application close

Application Open and Close

Award Selection

Applicants Notified By

January 1 – January 31, 2022
February 1 – April 11, 2022
April 11, 2022
April 1 – April 30, 2022
May 1 – July 11, 2022
July 11, 2022
July 1 – July 31, 2022
August 1 – October 10, 2022
October 10, 2022
October 1 – October 31, 2022
November 1 – January 9, 2022
January 9, 2023