Design Core Detroit invites you to join speaker, brand strategist and author Lydia Michael for an inspiring discussion on the importance of emotion in marketing.*
Lydia Michael is the founder and owner of Blended Collective, a multicultural marketing and brand consultancy. She works with companies and brands to develop effective marketing strategies. Her experience includes working with Deloitte and L’Oréal in Germany. In her first book, "Brand Love Building Strong Consumer Brand Connections," Lydia breaks down the process of building emotionally strong, long lasting consumer brand relationships that connect on a human level. Offering insight into the use of emotional and rational "Brand Love Drivers," she introduces "The Eight Brand Love Stages" model designed to inspire brand loyalty and advocacy, featuring exclusive interviews, multicultural case studies, and 100+ companies and brands such as Huda Beauty, LEGO, and Toyota.
Copies of the book will be available on site. You can also purchase online or at Source Booksellers in Detroit.
*Food will be provided
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