- Specializing in quality men’s fashion, MATURE clothing highlights the importance of showing up for yourself
- The Lifestyle Clothier’s “Suited for the Future” initiative provides free tailored suits, mentorship and networking opportunities for high school boys to continue on path towards excellence post-graduation
- MATURE is the 163rd Motor City Match business to open
- Motor City Match has awarded $15.7M in cash grants; 82% of overall winners are minority-owned businesses and 71% are women-owned
OCTOBER 31, 2023 (DETROIT) — Detroit welcomed another new business to its local retail scene as MATURE, a casual and contemporary men’s lifestyle clothier, celebrated its grand opening. Founders and siblings Darryl Humes Jr. and Koven Humes were joined by Mayor Mike Duggan, Motor City Match officials and community supporters for a ribbon-cutting ceremony at the store’s new brick-and-mortar location in New Center. The opening marks the 163rd for Motor City Match and comes on the heels of the initiative’s 24th round of awards earlier this week.
MATURE brings a fresh perspective to fashion retail with its carefully curated selection of apparel, accessories and home goods tailored to the modern man. In 2017, the Humes brothers launched MATURE to fill a void they saw in the local men’s fashion scene, which needed more options catering to the diverse tastes of today’s gentlemen. Since its founding, the boutique has established itself as a destination for distinctive style in Detroit for residents, celebrities and superstar athletes.
“What makes us unique is our focus on making clothing interchangeable and event-driven, giving our clients a versatile and tailored experience,” said Darryl. “Each item serves multiple purposes so clients can mix, match and transition effortlessly from work to weekend.”
The boutique also blends its family legacy with a passion for fashion in Detroit. The Humes brothers were inspired by their late father’s love of menswear. This family legacy, combined with their understanding of consumer behavior, drives their success.
MATURE’s new space, supported by a $30,000 grant from Motor City Match, allows for a more personalized shopping experience. The intimate boutique setting lets the Humes brothers provide customized styling consultations to help clients build versatile, real-life wardrobes.
“What Darryl and Koven have created to continue their father’s legacy in the men’s fashion market here on Grand Boulevard is just beautiful and should be a great success,” said Mayor Duggan. “The team at Motor City Match has done a fantastic job supporting small businesses like MATURE, which are bringing high-quality goods and services back to neighborhoods across the city of Detroit.”
But their commitment to the community doesn’t stop at clothing. The brothers are the brains behind “Suited for the Future,” an initiative to recognize and support young men excelling in academics and their communities.
“For us, Detroit is more than just a place to do business; it’s our roots, our origin. Our late father instilled in us a passion for menswear and excellence,” said Darryl. “We wanted to start right here in Detroit, giving back to the community that raised us. Our ‘Suited For the Future’ initiative is one way we celebrate excellence and invest in our city’s future.”
These high school seniors receive tailored suits, mentorship and networking opportunities with professionals and resources to continue their journeys toward excellence post-graduation. Since launching in 2020, the program has provided suits, guidance and resources to 15 students, with plans to reach 25 graduates by June 2024.
“Darryl and Koven have created more than just a clothing store – they’ve crafted an experience where fashion meets community,” said Sean Gray, vice president of Small Business Services at the Detroit Economic Growth Corporation, responsible for managing the Motor City Match program. “Their commitment to empowering the next generation of leaders represents the best of our city’s entrepreneurial spirit.”
Through 24 rounds of Motor City Match:
- Total cash grants: $15.7 million (Total leveraged investment: $87.4 million)
- 82 percent are minority-owned businesses
- 71 percent are women-owned businesses
- 67 percent are businesses owned by Detroit residents
About Motor City Match
Motor City Match is a unique partnership between the City of Detroit, the Detroit Economic Growth Corporation (DEGC), the Economic Development Corporation of the City of Detroit (EDC) and the U.S. Department of the Treasury through the American Rescue Plan Act (ARPA). Competitive financial assistance is supported by a broad partnership of Southeast Michigan community development financial institutions and corporations including, Bank of America, Fifth Third Bank, Ford Foundation, Hudson Webber Foundation, JPMorgan Chase & Co., Knight Foundation, The Kresge Foundation, New Economy Initiative, and the W.K. Kellogg Foundation. Motor City Match applications are available quarterly. More information is available at www.MotorCityMatch.com